Social media has become a vital part of every online marketing campaign. That is because, by being active on social media networks, you can easily listen to your customers and engage with them. The 2016 Social Media Marketing Report by Social Media Examiner showed that at least 90 percent of marketers wanted to know the best ways to use social media for greater audience engagement.
Twitter is one of the best known and most widespread social media networks. According to the same report, it’s the second most commonly used social media platform by marketers. It can be a very powerful tool if you want to increase your business audience. Here is some information you should consider when creating your strategy for this network.
STUDY YOUR AUDIENCE
Before even starting to engage with your audience, you need to know statistical data about them, including age, location, occupation, etc. Their behavior and interests should be your top priority. Audiense offers a very effective tool for this stage of the process, Audiense Insight. It’ll offer you exhaustive information regarding the behavior of your audience. Thanks to social media, you can become aware of their likes and needs. Thus, you’ll be able to offer them precise information and content that meets their expectations.
Tweet when your audience is active
The average person might follow hundreds or thousands of people on Twitter. This means that their newsfeed is brimmed with tweets from these persons. If you want to have a highly efficient message, you should publish it while your audience is online. You can create a schedule for your tweets based on the activity of your followers. Tweriod will help you create this type of schedule. It analyzes your base of followers and sends you a report of activity peaks. Then, you can use Buffer to schedule tweets when they will have the greatest impact.
USE THE TRENDS TO ADVERTISE YOUR BUSINESS
It’s quite difficult for a small company to create a trend on social media. The best way to advertise your business is to follow popular social media trends and find ways to use them in your favor.
A great example of this is Oreo’s Super Bowl tweet. The power outage that occurred during the 2013 Super Bowl was the perfect opportunity for the company to advertise. They created an entertaining message that was retweeted thousands of times.
We can learn from the smart marketing tricks of the team behind Oreo’s Twitter account. Whenever there’s a trend you can relate to, tweet about it. You don’t have to be extra witty and unique; you just need to be relevant. Check this tweet by Mia Forbes Pirie, recommending her article “How to Avoid Arguments This Christmas.” The headline is smart because it’s unique, relevant to the trend of that time, and something her audience would read.
If you notice that “spring cleaning” is trending on Twitter, you can relate your tweets by using that hashtag and making the message relevant to both your business and the trend. For example, “Wanna know how #springcleaning helps you cleanse your mind? Read this article!” Of course, you’ll provide a link to that article, too.
ENGAGE YOUR AUDIENCE USING CONTESTS
Creating contests in order to engage with your audience can be very effective. One type of contest you can use is the “Best Answer Wins” challenge. For example, KFC created a contest where they offered a $20,000 prize to the student with the best tweet, using the #KFCScholar hashtag. Here’s the winning tweet.
You can translate that example to your own practice. For instance, you could tweet: “Why do you need a personal coach? Answer and you can get a free Skype coaching session with me. #bestanswerwins”
Apart from “Best Answer Wins” contests, you can choose other types of contests, too. You can celebrate a milestone and create a related contest. Lord Alan Sugar created a one-of-a-kind contest for his followers. He asked them to predict when he would reach the 2 million followers milestone. The lucky winner got a signed copy of Lord Alan Sugar’s book.
You can also opt for rewarding the fastest answer, the one who tags his friends to share the prize. You can create caption contests where you post a photo, and the best caption for it wins.
These types of contests are universal, so you can easily translate them to your own coaching business. What will the prize be, you might ask? You can give away a coaching session or a piece of content. I’s a great way to make your business visible on Twitter: make people compete for it. When you get more people learn about coaching, or even try it, they will share their impressions and spread the message.
Using social media, especially Twitter, to increase your business audience can have a dramatic impact on your business. It can increase your revenue, and it’ll take your coaching business to a whole new level. In order to increase your audience, you should know its behavior and everything there is to know about them.
Once you know that, you should engage with them when they are active. You should use different contests and social trends to improve your visibility. By using these tips when creating your social media campaign, you shouldn’t have any trouble in increasing your business audience.
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